Podcast repurposing adapts a longer conversation into different formats so that audiences can discover and use its ideas in different ways.
Begin by identifying the episode's strongest themes and the questions it answers. A full interview may support a summary article, short clips, a set of key quotes, social posts and a newsletter item. Select only material that makes sense in its new format.
Verify names, figures and quotations. Clips should not remove context in a way that changes the speaker's meaning. Obtain the appropriate permissions for recording, editing and distribution.
Create a publishing schedule that spreads the material over time and links related pieces to the original episode.