A good founder story connects a business's origin with the problem it is trying to solve. It helps listeners understand the person behind the venture without turning the interview into a list of achievements.
Prepare a simple narrative: what problem you noticed, why it mattered, what you tried, what changed and what you learned. Include specific moments that illustrate decisions and trade-offs. Explain the customer and market clearly for people who may be unfamiliar with your sector.
Avoid presenting setbacks as though they were always part of a perfect plan. Honest explanations of uncertainty and learning can be more informative than exaggerated success claims.