Startup media can help audiences discover founders whose work may otherwise receive limited attention. Thoughtful editorial practices can broaden representation while keeping the focus on the quality of the business, the founder's experience and the lessons shared.
Interviewers should prepare questions that explore the customer problem, business model, decisions, challenges and evidence of progress. Avoid reducing a founder's story to identity alone or applying different standards of credibility to different interviewees.
Seek informed consent, verify claims and offer reasonable opportunities to correct factual errors. Include a range of sectors, stages and geographies, and avoid presenting individual stories as representative of every founder.