A startup content calendar organises what a business publishes, for whom, on which channel and for what purpose. It helps teams maintain consistency without producing content simply to fill a schedule.
Start with customer questions and business priorities. Group topics into themes such as product education, customer problems, founder expertise, case studies and industry insights.
Choose a manageable publishing rhythm based on available resources. Assign an owner for each item, define the format and set a review date. Repurpose strong ideas where appropriate, but adapt the content to each channel's audience.
Track results against the purpose of the content. Search articles may be judged by relevant organic traffic and enquiries, while video content may require retention and engagement measures.